“Realistically, winning votes from working-class white men has just been a very tough political challenge for Democrats,” said Geoff Garin, a Democratic pollster. With demographic trends favoring Democrats nationally and in many states, strategists say it makes sense to concentrate resources on mobilizing women, young people, Hispanics, blacks and other minority voters.
Democrats generally win the votes of fewer than four in 10 white men. But they win eight of 10 minority voters and a majority of women, who have been a majority of the national electorate since 1984, while white men have shrunk to a third, and are still shrinking.
White male voters have been crucial in some past midterms, most clearly in 1994, when they helped Republicans take control of the House for the first time in 40 years, and again in 2010...
While this makes sense, giving effort and dollars to do outreach to those most likely to vote for Democratic candidates, it does not have to be an all or nothing strategy.
But women's votes are mostly taken for granted, and they are not recruited strongly enough to run nor rewarded with appointments and jobs after successful elections. White men--who still run both parties--tend to look for and feel more comfortable with folks like themselves They will reach out to minorities before they will reach out to white women.