It's hard to imagine a more spectacular social business fail than what we've witnessed from Lowes over the past two days. Under pressure from a handful of high-profile religious activists, the company backed away from an informed business decision in order to placate bigotry ... which is never a winning strategy. The result? Lowes has pissed off millions of Muslim Americans, as well as millions of other people, like me, who object to their corporate cowardice.
A dumbass move and a crappy apology. If I were on their board, the CEO would be fired.
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