When all else fails (and truly, everything else is failing), what's a McCrory to do? Trot out a little puppy love.
And his PR handlers are even worse.
“Don't tell me what you value, show me your budget, and I'll tell you what you value.”
― Joe Biden
Sorry I missed that one ... good job getting on the puppy dog trail early!
is a good idea in this case. And the cited article makes an additional point (beyond the ironic juxtaposition of "be nice to puppies/be cruel to humans") of the strange concerted PR.
Even if the DAG had competent PR people, marketing can't polish the turd of his administration's actions.
"What I see from the folks who are opposing our agenda is whining coming from losers." -- Thom Tillis
The "make 'em say aww" approach in product marketing is hugely successful, and it appears McCrory's team is trying to use the rescue dog/puppy mill issue to repair the DAG's dwindling approval ratings. The sad part is, it will probably work, to a certain extent.
November 20, 2013
Raleigh, NC -- Sparkleponies! Today DAG McCrony announced that he is adopting an adorable cocker spaniel, a warm, fuzzy kitten and the most adorable little bunny. He also will redecorate his office in a "My Little Pony" theme and place posters of baby animals throughout the governor's mansion.
His cover of the Carpenters "Top of the World" will be released simultaneously with his music video of "I've Got You Babe", with the First Lady.
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