Private school voucher proponents engage in direct mail recruiting
Next they'll be trolling the playgrounds with an ice cream truck:
Cards with pictures of smiling blond children point parents to a website to see if they qualify for “Opportunity Scholarships,” which provide taxpayer dollars for private school tuition. The personalized mailers address the recipient by first name, adding, “our state now provides money for private school. Now YOU have a choice!”
The mailers are paid for by Parents for Educational Freedom in North Carolina, a school choice group. Darrell Allison, president, declined to disclose how many cards went out or how much the group paid for the marketing campaign. He said the goal is to give parents accurate information about “quality” school choice.
I'm more interested in where the money came from to finance said marketing campaign. Time to get out the shovel and do some digging...