Bob Greczyn
Opportunity lost
Submitted by James on Tue, 10/13/2009 - 4:41pmIn case you haven't heard, Blue Cross and Blue Shield of North Carolina will be replacing its CEO next year. Bob Greczyn, who's been pulling down millions in annual compensation, will take his money and run, leaving his longtime colleague Brad Wilson to pick up the pieces.
For the record, I used to be an employee of one of the marketing agencies that works with Blue Cross. I even met with Mr. Greczyn for a half hour many years ago. From what I could tell, he was a smart guy and a quick study. I remember having a glimmer of hope that if he might become a leader in healthcare reform in America.
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