Tying a ribbon on a tyrannical, short-sighted, destructive, anti-social pig:
This Labor Day weekend, approximately 1.5 million North Carolina residents will travel our state highways and can see elements of the initiative, which include a new state logo and tagline, on more than 75 billboards across the state. It also is being used in a variety of print, broadcast and digital marketing materials, and on several state websites and social media. To view the new look, please visit www.nc.gov.
“In an increasingly competitive environment, it’s crucial for North Carolina to articulate at a glance all we have to offer,” said N.C. Governor Pat McCrory. “The new look and messaging are reflective of the people and the assets that make this state such an inspiring place to live, work and play. North Carolina has great momentum and will be even stronger with support of a brand that pulls everything together.”
We've already been engaged in branding since the GOP took over back in 2010. Here's a short list of "elements of the initiative" that have made national news: An aggressive war on women with an anti-abortion centerpiece, voter suppression efforts targeting minorities and college students, anti-LGBT steps that include amending the state Constitution, harsh measures taken against the poor and unemployed, the reversal of environmental protections that a flood of coal ash couldn't stop, mounting evidence that our Legislature is reliant on ALEC and the Koch Brothers to craft our laws for us, a teacher migration that's leaving our school systems scrambling to hire new teachers that don't exist, and a Governor that has so many unethical skeletons in his closet he could field a lacrosse team with them. Doubtless I've left out several embarrassing points that would also keep people and businesses from relocating or vacationing here, but suffice it to say some billboards and commercials aren't going to "fix" our image problem.