water contamination

Selling to a soft market:

The coloring book's overt message -- drilling is smart, safe and American -- is delivered in kid-friendly fashion, glossing over the environmental and economic controversies that have surrounded drillers tapping the Marcellus Shale rock formation for lucrative pockets of gas.

I guess when kids fill up their glass with flammable stinky sludge, they can toast Terry the fracosaurus before gulping it down.